Consumer Behavior News
February 20, 2019

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updated 7:20am EST

More Consumer Behavior News
February 20, 2019

Pitch Perfect: Strategic Language Use Maximizes the Chances of Influencing an Audience

Feb. 12, 2019 — Research finds four interconnected language strategies that entrepreneurs employ to best influence their ... read more

Stock Market Shows Greater Reaction to Forecasts by Analysts With Favorable Surnames

Feb. 6, 2019 — Financial analysts whose surnames are perceived as favorable elicit stronger market reactions to their earnings forecasts, new research has ... read more

Advocating for Social Issues at Work More Likely to Succeed Linking Morality and Mission, Study Says

Feb. 4, 2019 — When convincing management to consider advocating for a particular social issue, employees may think it is wise to focus on the benefits to the bottom line but making a moral argument may be a better ... read more

First Study to Find Digital Ads Work -- On Millennials

Jan. 30, 2019 — While millions of dollars are spent every day on digital advertising, no research has found these ads actually work -- until ... read more

Bioethicists Call for Oversight of Consumer 'Neurotechnologies' With Unproven Benefits

Jan. 17, 2019 — The marketing of consumer 'neurotechnologies' can be enticing: apps that diagnose a mental state, and brain devices that improve cognition or 'read' one's emotional state. ... read more

Fighting the Crave for Fattening Food? Just Surround Yourself in Its Scent

Jan. 16, 2019 — A new study proves one sense can compensate ... read more

Risky Decisions: Excessive Social Media Use Is Comparable to Drug Addiction

Jan. 10, 2019 — Bad decision-making is a trait oftentimes associated with drug addicts and pathological gamblers, but what about people who excessively use social media? New research shows a connection between ... read more

Controlling Children's Behavior With Screen Time Leads to More Screen Time, Study Reveals

Jan. 9, 2019 — Researchers investigated the impact of parenting practices on the amount of time young children spend in front of screens. They found a majority of parents use screen time to control behavior, ... read more

NBA Teams That Come from Behind Don't Garner More Overtime Wins

Jan. 2, 2019 — Teams that come from behind do not have a greater chance of winning in overtime, according to a new study debunking theories of how psychological momentum in sports and in life lead to ... read more

Cost to Walk Away from Facebook for a Year? More Than $1,000, New Study Finds

Dec. 19, 2018 — Using a series of auctions in which people were paid to close their accounts for as little as one day or as long as one year, a new study finds that Facebook users would require an average of more ... read more

Austerity Results in 'Social Murder' According to New Research

Dec. 19, 2018 — The consequence of austerity in the social security system -- severe cuts to benefits and the 'ratcheting up' of conditions attached to benefits -- is 'social murder', according ... read more

What Are You Looking At? How Attention Affects Decision-Making

Dec. 19, 2018 — Scientists using eye-tracking technology have found that what we look at helps guide our decisions when faced with two visible choices, such as snack food options. But it is not as easy as saying we ... read more

How a Personality Trait Puts You at Risk for Cybercrime

Dec. 17, 2018 — Impulse online shopping, downloading music and compulsive email use are all signs of a certain personality trait that make you a target for malware attacks. New research examines the behaviors -- ... read more

Marketing: Putting a Price on Reputation

Dec. 12, 2018 — As Christmas shopping gets into full swing, new research reveals how reputation influences our purchasing decisions and the price we are willing to pay relative to other product ... read more

Employee Incentives Can Lead to Unethical Behavior in the Workplace

Dec. 11, 2018 — Findings suggest that setting compensation goals can increase dishonesty when managers are also paid a bonus for hitting certain ... read more

The Richer the Reward, the Faster You'll Likely Move to Reach It

Dec. 11, 2018 — If you are wondering how long you personally are willing to stand in line to buy that hot new holiday gift, scientists say the answer may be found in the biological rules governing how animals ... read more

Graphic Warnings Snuff out Cigarettes' Appeal to Kids

Dec. 7, 2018 — New research suggests graphic warning labels on cigarette ads have the same anti-smoking effect as similar warning labels on cigarette ... read more

Adoption of Mobile Payment Shifts Consumer Spending Patterns, Habits

Nov. 29, 2018 — Paying for goods with a smartphone not only increases the overall transaction amount and frequency of purchases by consumers, it also effectively replaces the actual, physical credit cards in their ... read more

When a City Feels Good, People Take More Risks

Nov. 28, 2018 — What makes people take risks? Not stunt women or Formula 1 drivers. Just ordinary people like you and me. Research suggests that unexpected improvements in everyday life (sunshine after many days of ... read more

Family Matters for Future Wealth

Nov. 26, 2018 — New research, for the first time using actual income numbers from two generations of Australians, reveals they do not easily move from low-income to high-income bands, however mobility is greater ... read more

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